Thesis: Technological Change brought radio to society that made it an American phenomenon.
Change is always something that you can rely on, especially in the media and in technology. I remember when VHS was the number one way to watch movies at home, and then it was crazy when the DVD came out when you can play the movie from a disc. Nowadays, Blu-Ray and MP4 players can play the movies as well as technology continues to evolve. So how did the Radio Industry form the way it became in the 1920s? Technological Change!
According to Media Now, Gulielmo Marconi invented the "wireless transmitter" which spawned the first uses of radio waves to send information. Titanic has one of the first uses of this invention in which it carried out messages for help. Over time after the Government had dominant control over it and during the ending of WWI, "new technological developments...made it clear that radio could be used for various purposes"(Straubhaar, 161). Technology evolved and Radio stations began use radio as a medium to broadcast news and even music. Instead of having to go to a certain event just to hear music, you could now buy a radio and listen to it in your home. This made the Radio Industry grow as the invention of the radio came to be part of every family's homes. The excitement of having the world heard without ever leaving your house! This was a great phenomenon that brought families closer not only to each other but to society on the outside as they listened to the same station.
Sunday, September 26, 2010
Sunday, September 19, 2010
RTF 305 Post - 9/19/2010 - Cultivation Theory
Thesis:The Cultivation Theory is when an audience becomes part of a world that is created by the Media.
Viewers of television, movies, and advertising become so accustomed to what they watch that they begin to live in the way that was created. Some would see a Bud Light commercial showing a group of people having a good time while drinking their beers. Later the viewers would call their friends, get some drinks, and do the same thing just to have a good time when there are many other safe ways to do so. The media wants the audience to see that their products will make them more powerful by broadcasting these sort of advertisements everywhere. And after buying their product, they feel like they're ahead of the curve thus showing the Cultivation Theory.
One example of the this theory is when a group of teenagers come home after watching "Super Bad" and wanting to party and drink alcohol in order to get the girl. Of course they know that it's against the law to drink underage, but after watching the movie and seeing the characters get away with, they think they can too. So after partying and drinking with a huge group of friends and people from school, the neighbors call the cops because of all the noise and commotion that they hear next door. The cops crash the party and arrest the kids they could get they're hands on and call for back-up. The host then realizes how ignorant he was for copying what he had seen in a comedy flick and now must suffer the consequences.
Just because the guys from "Super Bad" got away with the law, doesn't mean that he or his friends could.
There are many examples that can be said. Like for one, a single man shouldn't hope to find his other half by simply buying Axe body spray just because Axe commercials depict so. Here is a 5 minute video of what happens to this man who bought a television and how it changed his perspective on life.
Original Link: http://www.youtube.com/watch?v=VEn9af0Z9NQ&feature=related
As you can see, the media uses this as a way to get the viewer to buy they're product and on the flipside, the viewer's perspective on life is distorted.
Viewers of television, movies, and advertising become so accustomed to what they watch that they begin to live in the way that was created. Some would see a Bud Light commercial showing a group of people having a good time while drinking their beers. Later the viewers would call their friends, get some drinks, and do the same thing just to have a good time when there are many other safe ways to do so. The media wants the audience to see that their products will make them more powerful by broadcasting these sort of advertisements everywhere. And after buying their product, they feel like they're ahead of the curve thus showing the Cultivation Theory.
One example of the this theory is when a group of teenagers come home after watching "Super Bad" and wanting to party and drink alcohol in order to get the girl. Of course they know that it's against the law to drink underage, but after watching the movie and seeing the characters get away with, they think they can too. So after partying and drinking with a huge group of friends and people from school, the neighbors call the cops because of all the noise and commotion that they hear next door. The cops crash the party and arrest the kids they could get they're hands on and call for back-up. The host then realizes how ignorant he was for copying what he had seen in a comedy flick and now must suffer the consequences.
Just because the guys from "Super Bad" got away with the law, doesn't mean that he or his friends could.
There are many examples that can be said. Like for one, a single man shouldn't hope to find his other half by simply buying Axe body spray just because Axe commercials depict so. Here is a 5 minute video of what happens to this man who bought a television and how it changed his perspective on life.
Original Link: http://www.youtube.com/watch?v=VEn9af0Z9NQ&feature=related
As you can see, the media uses this as a way to get the viewer to buy they're product and on the flipside, the viewer's perspective on life is distorted.
Sunday, September 12, 2010
RTF 305 Blog Post - 9/12/10 - Hegemony
This is Marc again posting up for the Blog Post Assignment on Hegemony. So here goes nothing. :]
Thesis: Hegemony is an infectious process that influences the way society thinks and lives.
It's everywhere, Hegemony, and most of the time society doesn't even know it because they have become so accustomed to it over time. Now a days, the media brings out advertisements, movies, television shows, to bring power and attention in their favor to be number one. The audience would see advertisements of famous people drinking Coca-Cola everywhere and would drink that more than other products like Pepsi, Nestea, etc. They'll be trying to be like they're idols or they've just forgotten about the other brands through all the commotion. Beverages is just a small example of course.
Another example of Hegemony, is when the Presidential Campaign of 2008 occurred. Both major parties set campaign advertisements to bring the opponent party down to reel in as many votes and support from America as possible. For instance, Barack Obama's slogan was "Change" and during this time of crisis with the Middle East, "Change" was definitely something that the American citizen wanted to see. "Change" was to empower the lower class American and to bring hope for a better tomorrow. Friends and families came together to try to have everyone vote for Obama. Bumper car stickers were seen on the streets. Ads on television aired constantly from time to time. Even schools and children became a part of the event. Of course as it turns out, Obama won the hearts of the majority and became president. Unfortunately, he has not shown to bring "Change" to America, but nonetheless he has reached to top by simply winning over the American citizen through campaigning, advertising, etc.
Hegemony isn't always that bad everytime, but it can inspire society to become what the dominant wants it to be. Here's a casual example that doesn't seem to happen anytime soon. But in a movie that just came out recently, a comic book nerd always wondered why no one has become a Superhero to try to fight off crime. Hopefully most of you know what movie I'm talking about..."Kick-Ass"! If you've seen the movie, then you'll know that he was the inspiration to society to have the courage to come out of hiding and to take a stand against crime. Here's the trailer for those who don't know what I'm talking about lol.
Original Link: http://www.youtube.com/watch?v=_oy4IFvH2Tc
So in other words, Hegemony and the media have a lot to do with how society changes and how they live. This is Marc Morales once again, and this is my Blog Post. :]
Thesis: Hegemony is an infectious process that influences the way society thinks and lives.
It's everywhere, Hegemony, and most of the time society doesn't even know it because they have become so accustomed to it over time. Now a days, the media brings out advertisements, movies, television shows, to bring power and attention in their favor to be number one. The audience would see advertisements of famous people drinking Coca-Cola everywhere and would drink that more than other products like Pepsi, Nestea, etc. They'll be trying to be like they're idols or they've just forgotten about the other brands through all the commotion. Beverages is just a small example of course.
Another example of Hegemony, is when the Presidential Campaign of 2008 occurred. Both major parties set campaign advertisements to bring the opponent party down to reel in as many votes and support from America as possible. For instance, Barack Obama's slogan was "Change" and during this time of crisis with the Middle East, "Change" was definitely something that the American citizen wanted to see. "Change" was to empower the lower class American and to bring hope for a better tomorrow. Friends and families came together to try to have everyone vote for Obama. Bumper car stickers were seen on the streets. Ads on television aired constantly from time to time. Even schools and children became a part of the event. Of course as it turns out, Obama won the hearts of the majority and became president. Unfortunately, he has not shown to bring "Change" to America, but nonetheless he has reached to top by simply winning over the American citizen through campaigning, advertising, etc.
Hegemony isn't always that bad everytime, but it can inspire society to become what the dominant wants it to be. Here's a casual example that doesn't seem to happen anytime soon. But in a movie that just came out recently, a comic book nerd always wondered why no one has become a Superhero to try to fight off crime. Hopefully most of you know what movie I'm talking about..."Kick-Ass"! If you've seen the movie, then you'll know that he was the inspiration to society to have the courage to come out of hiding and to take a stand against crime. Here's the trailer for those who don't know what I'm talking about lol.
Original Link: http://www.youtube.com/watch?v=_oy4IFvH2Tc
So in other words, Hegemony and the media have a lot to do with how society changes and how they live. This is Marc Morales once again, and this is my Blog Post. :]
Thursday, September 9, 2010
Subscribe to:
Posts (Atom)