The new Kinect for the Xbox 360 was released early this November and it brought a lot of attention from teenagers, kids, and even parents. The Kinect is a camera that makes your physical appearance a part of the digital world of gaming. The strategy of this commercial is to give parents a way to be "connected" with their children in the world of gaming by just being yourself.
The usual story would be that the parents would buy a game system for their children just to make them happy no matter if they were going to be involved or not. Maybe the only game that most adults played in their lives was Pacman or Pong. But with the Kinect commercials, it welcomed everybody to have fun. You didn't have to be a hardcore gamer with fast reflexes and coordinations while using a controller. All you needed was to be yourself and you would be able to play. This ad invites families to come together and share the experience of gaming with their children.
What makes this commercial different from others is that it isn't focused on teenagers, kids, gamers, or any other specific group. It is inviting everyone including Mom and Dad to be part of the fun too. It invites not only in the household, but also in businesses where employees are taking a break and any other social areas. And it's slogan "You Are The Controller" says that you don't need anything else except yourself to play.
Original Link: http://www.youtube.com/watch?v=Dwz-YKSIXk0&feature=pyv&ad=6598530456&kw=kinect
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